How do you measure your Social Media Impact? Industry trends in Social Media Measurement
Social Media Measurement is one of the key factors to succeed in your online media strategies. However, there is still a big struggle among users of online tools which measure your online reputation and your message’s impact in your followers, fans or users. Whatever, you name them.
Socialnomics.net has made a study which will clear our expectation concerning measurement patterns. Here we have some key factors that are the most popular by industry.
Social Presence
The most companies I know uses the number of fans, followers, likes, etc. as metrics to measure its success in online marketing. Food Service Industry and Accomodation prefer this points of reference. In fact, it’s true that this is the easiest way of measuring， though many have pointed out the limitations of using just this method.
Social Media Lead Generation
Many companies drive their measures based on lead generation results. Professional and Technical Services and the Information industries lead the pack in terms of lead generation mesaurement with 16 percent and 15 percent respectively. For this companies, online lead generation is a mainstay.
Social Media Impact on Sales
There is an eternal argue on Social Media ROI, because small businnes normally don’t see an inmediate Return of Investment when they spend money on Internet. Though a lot of them don’t believe in this way of measuring, some industry sectors do believe. Retail industry is most active in mesauring its Social Media Impact having their sales incomes as the primary method to realize if they are doing well or wrong in their online strategy.With Social Commerce expected to grow to $14 billion in 2015, and an estimated 90% of all purchases to social influence, retailers are pushing hard to make the connection between their social channels and their incomes stronger.
It is predicted that marketers will continue to invest big amount of money in Social Media. They are likely to be focused on top three priorities:
- Increase their presence in their social media platforms.
- Increase the number of publishing content.
- Increase their social marketing manager and monitoring.
How do you measure your social media impact? Do you think your method of measuring suits your business’ needs?
